Target-account data · Manufacturing & industrial markets
Company data built around your exact market.
Build precise target-account lists across manufacturing and industrial markets. Nirairi classifies companies by industry, sub-industry, manufacturer/distributor status and geography — so your sales team knows exactly which companies to target.
No commitment required.
- Research
- Understand
- Classify
- Validate
- Structure
- Deliver
The problem
Finding companies is easy.
Finding the right companies is harder.
Most company databases stop at broad labels like “Manufacturing”. That is too coarse to tell a sales team which accounts actually fit.
- 01Industry classifications that are too generic.
- 02Incorrect manufacturer and distributor labels.
- 03Missing product-level information.
- 04Conflicting information across databases.
- 05Existing lists that do not match a specific ICP.
- 06SDRs researching accounts by hand instead of selling.
Nirairi classifies companies at the level your ICP is defined — so the account list matches the market you actually sell into.
A typical database label
The same company, researched
- L1Manufacturer
- L2Specialty Chemicals
- L3Industrial Adhesives
- L4Hot Melt Adhesives
Taxonomy
Industrial classification beyond generic industry labels.
Our manufacturing taxonomy lets target markets be defined at the operational level — what a company actually makes — not just a broad label.
- Manufacturing category
- The broad industry a company operates in.
- Specific activity
- What the company actually makes or does.
- Your categories
- Extended or custom categories when your ICP needs them.
Where the taxonomy goes
- Precision Machining / CNC Machining
- Industrial Robotics & Automation Equipment
- PCB Assembly
- Automotive Components
- Plastic Injection Molding
- Corrugated Packaging Manufacturing
Services
Target-account data, built to your ICP.
Start from a blank brief or from a list you already have — a CRM export, prospect list, or company database.
- 01
Target Account Data
Tell us your ICP. We build the account universe: every company matching your criteria, delivered as a structured dataset your sales team can work from.
Delivered per company
- Company name
- Website
- Headquarters
- L1 industry
- L2 sub-industry
- Manufacturer / distributor
- 02
Manufacturing Classification
Classify companies against our detailed manufacturing taxonomy — from broad L1 industries down to specific L2 activities — or against your own framework.
Classified by
- L1 industry
- L2 sub-industry
- Manufacturer
- Distributor
- Product focus
- 03
Custom Market Segmentation
Combine geography, industry, sub-industry, manufacturer/distributor status and other criteria to define exactly the market you want to reach.
Segment by
- Country / region
- L1 industry
- L2 sub-industry
- Manufacturer / distributor
- Custom criteria
- 04
Data Validation
Every company is checked against your criteria before delivery. Existing lists can be reviewed for incorrect or ambiguous classifications.
Typical checks
- Manufacturer vs. distributor
- Industry fit
- Product focus
- Conflicting sources
How it works
From ICP to account universe.
- 1
Define
You share your ICP: geography, industries, sub-industries, manufacturer or distributor, and required fields.
- 2
Research
Matching companies are identified and their business activities are researched.
- 3
Classify & Validate
Each company is classified against the taxonomy and your criteria. Ambiguous records receive additional review.
- 4
Deliver
You receive a structured account list, ready for your SDRs, AEs, or CRM.
Methodology
Research you can verify.
Our goal is not simply to deliver rows of company names.
Nirairi focuses on understanding why a company belongs in your account list and how it should be classified.
Where appropriate, supporting evidence can be included so you can independently review key classifications.
We prioritize explainable classification over black-box labels.
Fields available per project
- Company Name
- Website
- Headquarters
- Country
- City
- L1 Industry
- L2 Sub-industry
- Manufacturer / Distributor
- Products Manufactured
- Products Distributed
- NAICS
- SIC
- Parent Company
- Subsidiary
- Geographic Presence
- Evidence URL
- Source
- Validation Notes
Not every project requires every field.
Example record
From company name to usable intelligence.
Illustrative example — fictional company, shown for format only.
What you start with
Musterwerk Klebstoffe GmbH
What you receive
- Company
- Musterwerk Klebstoffe GmbH
- Website
- musterwerk.example
- Headquarters
- Germany
- L1 Industry
- Specialty Chemicals
- L2 Sub-industry
- Industrial Adhesives
- Company Type
- Manufacturer
- Products
- Hot Melt Adhesives
- Structural Adhesives
- Evidence
- Company manufacturing and product pages
Use cases
Built for B2B sales teams.
For SDR, BDR and account executive teams — and anyone mapping manufacturing and industrial markets.
Outbound Sales Targeting
Build a qualified account universe for SDR and business-development teams.
New Market Entry
Identify the companies matching your ICP when entering a new country or region.
Territory Building
Give new SDRs and AEs a structured account universe instead of having them research companies manually.
Manufacturing Market Mapping
Map manufacturers and distributors by precise industrial activity.
Supplier Discovery
Find potential suppliers by geography, products, and manufacturing capability.
Your ICP
Tell us your ICP. We build the account universe.
Define the market you want to reach. Nirairi returns the matching companies in a structured dataset.
For example
- Automotive component manufacturers in Germany
- Electronics OEMs across DACH
- Industrial distributors in Europe
- US woodworking manufacturers
Sample dataset
Evaluate the data before committing.
Share your ICP and we can prepare a small sample dataset so you can review the relevance, structure, and classification quality before discussing a larger project.
About
Why Nirairi?
Sales data becomes valuable when it goes beyond surface-level labels.
Nirairi builds targeted company datasets for B2B sales teams, with particularly deep classification of manufacturers and distributors.
Available to B2B teams in Europe, the United Kingdom, the United States, and international markets.
The name is inspired by Tamil concepts around completeness and understanding — researching deeply enough to build a more complete picture of each company.
Tell us what companies you're looking for.
Share your target industry, geography, and manufacturer or distributor focus. We can show you how your account list could be structured.